Four No7 products from Boots recently received the Good Housekeeping Seal from the Good Housekeeping Research Institute. No7 Protect & Perfect Intense Beauty Serum; No7 Intensive Line Filler; No7 Advanced Renewal Anti-Ageing Glycolic Peel Kit; and No7 Protect & Perfect Hand Cream SPF 15 received the Seal.

Previously, the No7 products won big in Good Housekeeping’s 2010 Anti-Aging Awards, winning in four respective categories, including Best Anti-Aging Serum and Best Instant Wrinkle Smoother.

The company credits its success to the science behind the brand. “The No7 brand is the result of in-depth research and development driven by consumer insights on aging. All products are extensively tested individually and as part of a skincare regime, working closely with a number of dermatology experts and universities to continually make new strides in skincare technology. Receipt of the Good Housekeeping Seal reinforces the brand’s commitment to developing anti-aging products that are backed by science,” said Stephen J. Lloyd, CEO of Boots Retail U.S.A.

Boots’ No7 is the number one skincare brand in the UK and available in 15 countries around the world, including the U.S.